We, the Choose Your Future team, came together in 2015 around a volunteer project aimed at helping integrate asylum seekers into life in Finland. This effort evolved into a company that now helps people to find the best places to live and to establish themselves in their new communities.

Our original project won the Facebook Global Digital Challenge, organized by Facebook and the US State Department and held in Washington, D.C. in February 2016. This victory and the positive feedback we received inspired us to continue our work by forming a company committed to creating solutions to social challenges. One of our first projects developed in cooperation with the University of Turku was a digital service to help first-year university students to better integrate into their new study environments. Since then, we have won several other innovation contests both in Finland and abroad. You can read more about them in our acknowledgements.

Our newest solution is Know Your Hoods® neighborhood portal that won an innovation contest organized by the Regional Council of Southwest Finland in which the goal was to develop solutions that used open data to highlight the appeal of neighborhoods and municipalities. Following this achievement, development of the first version of Know Your Hoods® continued in partnership with the City of Turku, the Regional Council of Southwest Finland and Turku Business Region. Development work continues, and we look forward to adding new municipalities and neighborhoods to the service. Could your municipality or neighborhood be next?


A lot of expectations are associated with finding a new place to live. Moving to a new place can create positive new beginnings and a wealth of new opportunities. These can come from new studies, a new job or starting a family, for example. A new neighborhood can offer new friends, new hobbies, and more comprehensive services. Sounds perfect, doesn’t it?

However, we also know that moving brings with it many challenges. Can I find enough information about my new city? How do I find free-time activities I will like? How can I become friends with my new neighbors? I won’t be seen as an outsider, will I? Poor integration may lead to loneliness or even social exclusion. Consequently, loneliness can have significant costs for society.

Everyone should be able to enjoy their new home city or neighborhood. Our digital services are developed to help migrants to choose a new city, get to know their new home, and integrate into local society. Read more about our services below.

Fresh new way to highlight the appeal of neighborhoods and municipalities!

Know Your Hoods® neighborhood search engine is a portal that helps movers to find the perfect municipality and neighborhood to settle in. It allows you to compare different cities and neighborhoods in order to find the best place for you. Know Your Hoods® also helps residents find information about their own neighborhood and services more easily and participate in discussions about and development of the neighborhood. The first stage is developed in partnership with the City of Turku, the Regional Council of Southwest Finland and Turku Business Region.

Explore Know Your Hoods® on hoods.fi. Tell us which municipalities and neighborhoods you would most like the service to show!

Main functionalities and benefits for users:

Search function

Search for neighborhoods suitable for your needs using different criteria

City information

Get to know neighborhoods through many kinds of information: stats, text, images, and maps showing neighborhood services

Co-creation with residents

Write and read residents’ reviews about the hood (coming!)


caret-down caret-up caret-left caret-right

“Choose Your Future has created a fine business idea, which supports our goals to make Turku the best student city in Finland. The team tailors app content for our students per their needs, so that they can effortlessly find the information they need about their new home city.”
- Kalervo Väänänen, Rector

Read more

Know Your Hoods is a neighborhood search engine that helps movers find the perfect municipality and neighborhood to settle in. It also helps residents to find information and stories about their own neighborhood. Know Your Hoods is a new and fresh way to highlight the appeal of neighborhoods and municipalities!

Read more


Winner of Elisa 5G Hackathon 2019 at SHIFT, Turku

Winner of Service Innovation at University StartUp World Cup 10/2018, Copenhagen

Winner of BusinessUp Acceleration Program, Spring 2018, Turku Science Park

Winner of the innovation contest Enhancing the attractiveness of Southwest Finland 11/2017

Recognized by AACSB as one of the 35 Innovations That Inspire 2/2017, New Orleans

Invited to present integration service at the UN General Assembly week 9/2016, NY

Winner of the Facebook Global Digital Challenge in Washington 2/2016


Susanna Lahtinen

CEO, Sales
+358 40 705 1991

Soile Puranen


Katerina Panina

Research, UX

Hanna Aho

Finance, Marketing

Petri Kalske



We would love to hear from you and see how we can help

Call us on

+358 40 705 1991

Come find us at

Tykistökatu 4 B
20520 Turku

Email us at